Contribution under Crisis
Often times in the field of public relations, problems occur from an external standpoint. All professionals are trained in crisis communication, but for the most part, they are internal issues which reflect poorly on company or organization. However, when a catastrophe takes place in society, public relation firms should recognize them and take the opportunity to assist wherever possible. When companies join forces to combat an external situation it has several benefits.
A recent example of this is the relief efforts of several entities for the victims of the hurricane in North and South Carolina. The Sun Trust Bank has donated 100,000 dollars to the American Red Cross. The contribution will not only benefit several families who have been faced with devastating loss, but it also demonstrates a positive image for the bank. I’m not implying the banks motive is to better its image, but if the result is such, it is a win for all parties. “The unprecedented floodwaters have caused severe hardship for thousands of people throughout the region,” said David Fuller, president of the SunTrust Foundation. “As part of our commitment to the communities we serve, the SunTrust Foundation is providing this support to help ensure the needs of our friends and neighbors are being addressed.” As a consumer, if I’m looking for a new bank, I’m more inclined to do business with this bank over others because of the value they see in helping their community.
Another organization lending a hand in this crisis is the save the children foundation. The agency plans on reaching out to more than 3,000 people. They have opened up 50 additional shelters and are in the process of adding more. These foundations are great examples of using public relations to benefit people’s lives as well as the organizations involved.
Save the Children Appeals for Help to Assist Families Impacted by Flooding in South Carolina. (n.d.). Retrieved October 9, 2015.
SunTrust Provides Relief in Wake of Historic Carolina Floods. (n.d.). Retrieved October 9, 2015.